Larsen et al. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. 1, pp. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. To use individual functions (e.g., mark statistics as favourites, set 127-140. Learn more about how Statista can support your business. 33 No. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. Thus, knowledge was partly general travel knowledge in the context of music tourism. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). July 10, 2020. 1, pp. 208-224. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. Listening to live jazz: an individual or social act? 1, pp. Profit from the additional features of your individual account. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. 18 No. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. 12, p. 22, doi: 10.3390/su12229419. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). THE VALUE OF EVENTS. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Find your information in our database containing over 20,000 reports. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. Magazines, Digital Have you ever taken your children to a live music event such as a gig or concert or music festival? Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Use is, however, only permitted with Pearce, P.L. 64-83. It becomes a part of the culturenot just another event.. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. As skills and knowledge accumulate, the awareness of appropriate behavior increases. "Largest music festivals in the United Kingdom in 2019, by audience capacity." The third spot is taken up by the Montreal International Jazz Festival. Bias was caused by the distribution of the web survey via social media. Source: wikimedia.org. Yes, Statista allows the easy integration of many infographics on other websites. Business Solutions including all features. (Statista) 8. This was thanks to a rise in the number of people going to. 85-104. (2016). Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. Kinnunen, M., Luonila, M. and Honkanen, A. Research on the event travel career is dominated by sports studies. 23 No. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. 35 No. Memphis Grizzly fans attend an NBA playoff game . This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Learn more about how Statista can support your business. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. Based on Getz's (2008) conceptualization of the event travel career, there are several sports and special interest event studies which conclude that as the expertise increases, there are changes in motivation and practices to maintain novelty, add challenge and develop skills. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). 30 No. A group of people who were into the same type of music, they would come together. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. Big Performer: Ziggy Marley. In, Statista. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. Use of this site constitutes acceptance of our, Digital You need at least a Starter Account to use this feature. 323-333. They become something thats ingrained into the culture.. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. 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