Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . The arena was, if the arena didnt happen, nothing happens, and that was a public-private. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. And that's before you're worried about what a health scare is. I mean, the fact that players had just had it is no surprise. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. And Khris parks in a handicap space, because five minutes he's in. There's got to be ways to get there. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. The Bucks are currently in position to make the playoffs for the second straight year and third time in four years since Feigin and friends took over. I'm just honored and grateful that you took the time to be on the cast today, man. It was July. It was kind of like take a weekend and moonlight into a fun job. As you get older, its just harder to keep up with everybody, he said. So, of course, he's just had enough. Peter Feigin has been the President of the Milwaukee Bucks since October 2014. There is an honor system. My fantasy, I had two fantasies growing up. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. And if a new player does not endear himself to the group, it tends to reflect poorly on whoever invited him in the first place. All trademarks are the property of their respective owners. This was just the very beginning, the first thought was, "Oh, boy. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. The good news is it's pretty small shop. Does he play defense?. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. That's not a "here we got to the finish line." John: Another native New Yorker from Roslyn, New York. I wanted to eat some. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. At Bucks Pro Shop, you can find them. Theres some great things. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." A billionaire? As you get older, its just harder to keep up with everybody., Christopher dAmboise, a former principal dancer, Adam Keefe, a former N.B.A. Peter Feigin: That's right. Because are they getting too sophisticated too early in terms of their value enterprise? The Run also often doubles as a day care. He's going to sell the team. Peter: We knew each other. Theres no complexity. How could it be?" This guy is a relentless workaholic who is selfless to his teammates and like wants to win. That's the way we think about it. I think it starts with human capital, but it really starts with road mapping out each little thing. Peter: Yeah, what really worked for me is I think I was just insatiably curious. Peter's Hairless Twin is a twin brother Peter Griffin keeps locked up in a storm shed. Id worked for the New York Knicks. You miss throwing that pass. Peter Feigin: And I think it's all how you how you go at it. Peter Feigin: So I think we have that balance. Since 3-pointers are worth 2 points and 2-pointers are only worth 1, there is a strong premium on outside shooting. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. Thats good. Here's your Hispanics." So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. What are the balances of management, of coaching of anything else? Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. But I think its more the fun, the story. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? None could have anticipated how it would grow over the years, or the motley crew of characters who would be drawn to it. Team president Peter Feigin and his wife each contributed $2,900, while Feigin's brother Daniel contributed $600. Peter: That was the Milwaukee Bucks. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. So, we see this great opportunity to lead by example and then to almost market and promote it as this should be more the norm than not the norm in a big way. Peter: How do we envision the next day? Because I know a lot of coaches, lot of presidents, lot of GMs, I run into them and I ask them, can I look at your ring? Michael Red: I don't think there's anybody better. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. If you have a partner in life, they'd better be a teammate. Im addicted now to the operating side of the challenge of constant improvement, and how would you look at an organization and dive in there and really look to re-engineer tweak, and build for revenue growth? It's hard to build trust here and it's provincial. I've been telling him. But this is literally a business based on humans and psychology and emotion and how we feel every day. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. "Why would we wait till tomorrow when we can get it done today?" Peter: Well, I made one of the biggest mistakes ever to begin with. How does it really work? Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. And one of the incredible things that Milwaukee did not have was kind of a meeting place. By the way I never wouldve said this seven years ago, I think you have to be involved. Michael Red: I know the whole organization showed a ton of grit from ownership to yourself, to management and players, even losing the Democratic National Convention last year. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. John: Whos raising their hand saying Dad, were all in with you. How does this work? This is a small town, even though it's a big city. You can follow Peter on Twitter at PFeigin. Not everyone is. Its hundreds of rings. Peter Feigin, the president of the Milwaukee Bucks, playing defense. The Giannis Effect has been a product of the digital age. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. I can't even imagine what these guys are going through.". Just search SNOWCAST in the App Store or click here. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. Talk about having arguably the greatest player in the world on your team. On the team, it takes extreme like investment to keep it. Peter Feigin: Well, Mr. Red, it's kind of for naught, I'd do anything for you, so this is an easy period of time. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. John: Like you said, the smartest people could take the most complex issues and just make them simple. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. Peter Feigin: Yeah. We had weekly calls. Before life as we knew it went on hiatus in March, Peter Feigin was occasionally returning to New York from Milwaukee for weekend visits and to rejoin The Run, which has become multigenerational. Donations to the school can be turned into compensation. How can we do fun special things, what matters to people? I think that's something that you work with every day. Enjoy the chicken tenders. His company, Fortress Investment Group, also owns the eSports team FlyQuest. I'll talk with her about her students and kind of support her while she's correcting her papers. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. I never wanted to be that guy with the goggles and the knee brace and the tucked-in shirt being like, Hey! How are we going to attack this?". I don't care where you take them from, then we're on a good path." Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. And then I think on a parallel track, youre really building an infrastructure. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. John: Yeah. That was one of these monumental, incredible, awesome times to get it done. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. John: Unbelievable. Peter: which I cant even believe it, Id probably have some fun teaching. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. What would you be doing? But youve not only lived the dream but also climb to the mountain and very few win a championship. It has huge value and its paid huge returns for us. It really is. Peter: Well, I think first of all, everything is like, you plan to be great. I watch it. I really hope I get to meet you in the future. We closed our restaurants down. Peter: Yeah, it was incredible. Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. John: It looks amazing. That's kind of a surreal experience in NBA arenas.". So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Peter: Obviously, we have like, all of them are employee resource groups. Thats just my view, Lasry said. John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. Peter Feigin: Michael, like I said, anytime, anywhere. Theres a lot of people that look up to you and want to be either the next Peter Feigin, or be an entrepreneur and do a startup. I think that was a necessity. One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. Were going to appreciate the hell out of you. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. We're not an organization that splits up into silos of business or basketball. You got to be someone that actually that enjoys being here and part of the family culture and part of an organization. The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. Afterward, a big group heads to City Diner on Broadway for brunch. Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. Peter Feigin: Listen. And a diverse community gives us diverse thought, gives us better outcomes. So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. We've got one of the global sports stars in the world. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Kevin Draughon, a former student at Trevor Day School, drove on Dan Feigin, who runs the pickup games on Saturdays at the schools gym. But he worries about the physical effects of another extended layoff. How did that come together? And I think the balance is really, really tough because you know what an NBA season is. What the heck do we do, like everybody else? I mean, nobody understands like players have a handful of days off the entire season. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. How do we rethink it? "We had to build a new arena or we were going to move the team. There's always joking, a lot of joking and the team, the organization from what I've heard and know of you is that they really, really, really appreciate your leadership within the organization. We were in this really awesome mode of, oh, this is a startup, like this is a startup. I took great pride in seeing the development of downtown and what you guys were doing with the city. We want to win. Again, under the umbrella of collecting people and really having experience in a big way. You talk about advantages, just the osmosis at our dinner table was I knew in two seconds like I wanted to be in business. We've got Peter Feigin. Talk about that. Peter Feigin: Just, just listen, just listen. Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. That's right. So, I think for myself to Coach Bud, to Jon, we all kind of are on the same page of preaching like, "This is a performance culture." John: Hey, Peter. Peter Feigin: Yeah. Peter: Yeah. Their experience is basketball. John: Hundreds. His own social presence is so valuable, is so great. There's got to be solutions. Hey, its a job. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. John: Thats literally a reality show that, it could be on Netflix. Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. Thats a good run. So, whole different world kind of came around with COVID. Peter Feigin: I mean, my mouth just watered. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. Here's my conversation with Peter Feigin. Peter Feigin: I'm not a good example of life balance, because I kind of blend them in such a big way that my kids, my brothers, my mother, my wife, they're all a part of it. Franklin & Marshall - Citation Recognizing Honorary Degree Recipient Peter Feigin '92 Franklin & Marshall College Admission About the College Academics Campus Life Athletics Visit Alumni Connections Give Home Academics Commencement Commencement Archive Commencement 2022 2022 Citations and Remarks Citation Recognizing Honorary Degree. He's also been quoted as saying he wants to play for the Bucks "forever" and he does not know if he could be "the same player" in a "flashy city." It's a simple filter to go through things, if we have to question it, we're pretty sure its wrong," shared Feigin. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. While previous owner Herb Kohl, the five-term U.S. senator from Wisconsin, stood in high regard in Milwaukee, the franchise had begun to slip. But the Bucks' toughest hit came off the court. In business it takes a real challenging of like where your growth is going to come from I in a big way. The goal off the court is we want a new arena. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. How do you end up managing the importance of numbers and capital. We are one big family. Now youve been to the top of the mountain. This is a super special edition. Thats what we call our volunteering. Thanks for listening. 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