accenture media auditing

This decision is part of a broader initiative to position Accenture in the most strategic, high-growth areas of the market."

He pointed, in particular, at "pool-based" auditing, which worked in the days when broadcast TV dominated and pricing was easier to calculate but is now less relevant as media-buying has become biddable and auction-based. "As part of the plan, we will work with clients to fulfil existing commitments and support their transitions." In any case, media auditing is fundamentally changing. The particular spat between WPP and Accenture took on a new dimension in mid-2019, with the agency group now refusing to share media data with Accenture for a media audit, suggesting it could use that intelligence to undercut WPP’s prices on pitches for lucrative advertising budgets.The criticism drew on a running theme in the professional services industry; that top auditing firms also doing consulting work for clients represents a conflict of interest, due to the need to emphasise the financial impact of their advisory work. Accenture Media Management is a big business, claiming to audit $40bn of media annually and spending $5bn a year on proprietary tools. Media auditing is just a small part of Accenture’s business, Digiday notes, accounting for 0.1% of its total earnings. Accenture’s media auditing arm, known as Accenture Media Management, is a small operation and is thought to have only a few dozen staff. There’ll be no more concerns about inviting us onto pitches, there’ll be no conflict of interest, we’re going to go after your business on your territory,’" Indo said.
And also a minotaur named Tim. Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light. vs. $10 billion for Accenture Interactive). Isolationist approach leaves UK firms exposed to cyber-threats By contrast, Accenture Interactive has over $10 billion of annual revenues and has been expanding rapidly, after buying agencies such as Droga5, and has been increasingly competing with the agencies that its sister business was auditing and benchmarking. Five top PR & communications consulting firms to work for

The small operation is thought to only have several dozen members of staff, but according to the firm, it is now discussing how to "redeploy them to other roles across Accenture," in a move many in the industry have been anticipating for some time.While an Accenture spokesperson played down the idea of avoiding conflicts of interest – instead insisting that the decision to “ramp down the area of its business that performs media auditing, benchmarking and agency pitch services” was part of a “broader initiative to position Accenture in the most strategic, high-growth areas of the market” – rival firms have suggested otherwise. View consulting firms that offer services in a specific industry.View consulting firms that offer services in a specific functional area. Asked if avoiding a conflict was part of the rationale for the closure, a spokesman said: "We continually adapt and transform our business to create value for our clients. Accenture is pulling out of the Media Auditing business and from August this year will cease to act as media auditors for advertisers who wish to measure the performance of their media agencies. Indo said the potential to manage many billions of dollars of programmatic media planning and buying far outweighed the value of media auditing which was "a rounding error" by comparison for Accenture.

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