If you need more than 10 GB for your clients’ data, you should find another way to increase data storage capacity, using additional sources.You can customize and configure Salesforce with both code and out-of-the-box point-and-click tools. Personalized settings, development apps, and integrations with your business tools are paid separately.Salesforce promotes the self-service of clients with the Trailblazer Community. Disclosure: We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links.Salesforce is the market leader in customer relationship management (CRM) software, so this is almost certainly going to be one of the first names you come across – and, quite possibly, the first CRM you consider trying out.It was certainly one of the first ones we tried here at Venture Harbour.Salesforce is a great CRM platform but we know from our own experience that it’s not for every business. The investment a company makes in the implementation is a function of several factors.You can also expect to pay more if you’re migrating over from another CRM, need to integrate Salesforce with other applications (you do) and for any training beyond the basic free offering from Salesforce (you probably will).If you’re an enterprise business with the budget available to pay for Salesforce to implement everything the way you need, then the final price may be a worthy investment.However, we have found we can get 90% of the features available from enterprise CRM platforms like Salesforce for a fraction of the price (we’ve been using Salesforce features are broken into three main categories: Sales, marketing and customer support.With sales and marketing automation, you’ll be able to handle a higher volume of leads and turn more of them into customers without needing to increase the size/cost of your sales team.Meanwhile, the customer support features are designed to help you keep your customers happy after the initial purchase and turn more of them into repeat buyers, positive reviews and brand loyalists.You also get a wealth of reporting and analytics features in Salesforce, including:Salesforce also gives you dedicated features for eCommerce, managing online communities, collaboration and solutions for specific industries.Salesforce is one of the most comprehensive CRM platforms on the market and if your business demands a very specific set of sales features, it might be one of the few or only tools that provides everything you need in a single piece of software.You really do have to pay for the privilege, though, and the real problem we found with Salesforce is that the convenience of having a single CRM and automation suite is negated by its complex setup process and questionable interface design.For us, it simply takes too long to make anything happen on Salesforce and this left us looking for a more basic solution – one that simplified our sales process, rather than adding complexity to it.After trialling Salesforce and various other enterprise CRMs, it became clear that we couldn’t tolerate a platform that makes simple tasks more complex.
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