Previously she covered the housing market and foreclosure crisis, winning awards for stories that shed light on the human impact of sweeping economic trends. - Increase in Consumer Disposable Income – Uber Elevate can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. - High Margins – Uber Elevate charges a premium compare to its competitors. Ethan Pancer is affiliated with Saint Mary's University. - Customer Dissatisfaction – Even though the demand for products have not gone down but there is a simmering sense of dissatisfaction among the customers of Uber Elevate . - Increasing bargaining power of buyers – Over the years the bargaining power of customers of Uber Elevate has increased significantly that is putting downward pressure on prices. Opportunities are macro environment factors and developments that Uber Elevate can leverage either to consolidate existing market position or use them for further expansion. - Low Return on Investment – Even though Uber Elevate is having a stable balance sheet, one metrics that needs reflection is “Return on Invested Capital”. Uber Elevate: The Case for Flying Cars "referred as Uber Elevate in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. How could the chief product officer ensure that Uber Elevate would be the success that he believed it would be? - Lack of critical talent – I believe that Uber Elevate is suffering from lack of critical talent especially in the field of technology & digital transformation. Expansion into international market can help Uber Elevate to tap into international talent market. The issues for Uber that led the authors to write this case were not very flattering to Uber, and therefore, the authors decided to use secondary sources. Weaknesses come from lack or absence of five key resources & capabilities - activities & processes, physical resources such as land, building, financial resources, past experiences and successes, and human resources . ©Michael Grandinetti, 2014. According to Ethan Pancer, Kyle Gulliver, Morris MacLeod , Intellectual Property Rights are effective in thwarting same size competition but it is difficult to stop start ups disrupting markets at various other levels. The biggest problem Uber solved was having a driver close by everywhere, the app immediately finds the drivers closest to you. - E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Uber Elevate to tie up with local suppliers and logistics provider in international market. The party has lasted for more than a decade and rollback from Fed can result in huge interest costs for Uber Elevate. Uber Elevate should focus on areas where it can improve the customer purchase and post purchase experience. Based on details provided in the Uber Elevate: The Case for Flying Cars case study – Uber Elevate can easily grow in its domestic market without much innovation but will require further investment into research and development to enter international market. According to Ethan Pancer, Kyle Gulliver, Morris MacLeod of Uber Elevate: The Case for Flying Cars case study, this has provided Uber Elevate resources to not only thwart competitive pressures but also to invest into research and development. Strengths come from positive aspects of five key resources & capabilities - activities & processes, past experiences and successes, human resources, financial resources, and physical resources such as land, building . - Strong Brand Equity and Brand Awareness – Uber Elevate has some of the most recognized brands in the domestic market it operates in. CASE STUDY: If you've ever struggled to get around in San Francisco, New York, Chicago, London, Paris or any other of the dozen cities in which Uber operates, you've likely heard about this slick service that sends a black car to your doorstep. - Successful Go To Market Track Record – Uber Elevate has a highly successful track record of both launching new products in the domestic market but also catering to the various market based on the insights from local consumers.
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