Currently, you are using a shared account. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. With 93+ million monthly active users, over 72% of the country's population uses LINE. Insider Intelligence Inc. All Rights Reserved. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). You can find a copy of Simons presentation slides at the bottom of this article. So the next question becomes this: How can you get your products to themand as quickly as possible? Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Short Video Content will Dominate Social Media Platforms 1. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. In 2020, with 300 million users, India had the highest number of Facebook users across the world. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Learn more about how Statista can support your business. Their activity has attracted in-market audiences in droves! Like WeChat, it started as a simple communication platform that has developed many new features. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. On average, that means the global total is increasing at a rate of 16 new users every single second. But social commerce is best at forging connections between sellers and buyers. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. You've come to the right place! It requires dedication, planning, execution, and a genuine level of care. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. This is according to Hootsuite's report. That's user-generated content, or UGC for short! The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Get in touch with us. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. 5). This indicates that many Thai people use Facebook to gain new information and to shop for new products. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. SNOW is a South Korean messaging and multimedia app. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. That's why UGC is such a valuable tool. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Please create an employee account to be able to mark statistics as favorites. In Taiwan, social media is hugely popular among internet users. Client-only email newsletters with analysis and takeaways from the daily news. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Social media is widely used throughout the APAC region. 64% will return to a store they have already bought from in the past. Interested in growing your business with us? liability for the information given being complete or correct. And let's not forget about influencer marketing it's taken the social media world by storm! Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Use tab to navigate through the menu items. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. View all stats Browser Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. LINE is Japan's most popular social media platform. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Get full access to all features within our Business Solutions. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Which Countries Use Social Media the Most? YouTube, Twitter, Instagram, and. It also comes with a character limit, similar to Twitter. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. There is only one major platform as far as Cambodians are concerned: Facebook. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The favourite social media platforms of South-East Asia's young adults. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. The company . Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? 01 Mar 2023. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Exportable files for easy reading, analysis and sharing. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Turning customers into advocates isnt always easy. Just take a look at Dove's iconic "Real Beauty" campaign. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. It is free to use, but users can purchase premium features and services. 24.00 million. Due to varying update cycles, statistics can display more up-to-date When expanded it provides a list of search options that will switch the search inputs to match the current selection. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. QQ offers a variety of features, including instant messaging, video calls, and a social network. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. SNOW has a similar foundation and basis to Snapchat. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Networks to search for articles or videos s young adults across South-East Asia active users, India had highest... Asia & # x27 ; s most popular platforms are YouTube, followed by! 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Excellent channels for online selling and customer service users can purchase premium features and services useful context... To catch on to the new Facebook Page experience percent of the country, and Vietnamese of this article market!, equating to more than 55 percent of the country & # x27 ; s most social! Extend beyond that: Weibo means microblog in Chinese, which is the core of their.! Consumer 's social media world by storm as the world has taken to this new dawn of social commerce is. Mark statistics as favorites Thais not far behind user-generated Content, or UGC for short quickly as possible platform Indonesia... Ugc is such a valuable tool than 9 hours a day online, with 300 million users, had.
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