It will make different enemies. the % of Tory votes for all votes cast, was the lowest since 1832 the swing from the Tories to Labour was 10% – the largest figure ever and twice that of the previous highest BUT the % of Labour votes cast was lower than in its election victories of 1945 and 1966 and its electoral defeats in 1950 and 1964. voter turnout in strong Labour areas was down in 1997 the 75 seats won by LibDems + others was the highest since 1923. Some of the allies it won in opposition and some of the promises it made from there may not last five months on the hot anvil of government. If the Tories had got the number of seats that their percentage of votes in each constituency represented, then the overall Labour majority would have been cut to 131 – still very large from a Parliamentary perspective. Though there is some overlap, Labour people swim in different social pools to Tories. Boredom and further sleaze• Sniping from the wings by James Goldsmith’s Referendum Party and Alan Sked’s Independence Party• Defections by pro-Europeans such as Alan Howarth and Emma Nicholson• Conservative Norman Lamont said government gave the impression of being ‘in office but not in power• inept campaigning, for example, ‘demon eyes’ and ‘weeping lion’ posters ridiculed• Conservative press largely turned against them especially “The Sun”.• Internal reforms, for example, some reduction in trade union power; One Member One Vote• John Smith’s death in 1994 allowed creation of New Labour by the more modernising Blair – notably, abandonment of Clause IV in 1995• Rapid centralisation of party and presentation around leader and spin-doctors at Millbank election headquarters and a highly polished campaign• Abandonment of traditional socialist – or even social democratic – principles and acceptance of market economics, low inflation and interest rates, cuts in taxation, spending and welfare. The 1997 election result leaves the party with no MPs in Wales at all.Former Labour PM Jim Callaghan recounts how solemn a moment it was when he assumed office. In the 5 years from 1992 to 1995, the Tories lost 18% support among this group while Labour won 19% from this group.The evidence tends to suggest that the Tories suffered the most from tactical votingThe Tories suffered in 1997 from the electoral system. If this trend is continued, as many as 25% may change their voting allegiance in 2001.In 1997, Labour had very strong representation amongst the 18 to 29 years old age group. MORI's 1997 General Election voting aggregate is compiled from interviews (conducted face-to-face and in-home) with 13,544 British adults during the election campaign (21 March-29 April 1997).
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1997 uk election