It’s not easy breaking through in the beer category these days, with hundreds of craft beers filling store shelves across America. So Bofferding had a little fun with that, creating a censored version: The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. So Bofferding, a 255-year-old brew from Luxembourg, is hoping a little nudity will help it stand out.
A self-described “cheeky” campaign features naked people posing in the outdoors. What about those nudies, amirite? Agency: BVK, Milwaukee, USA. Bofferding is a brand brewed by Brasserie Nationale, which is the largest brewery in Luxembourg, based in the city of Bascharage (go Hedgehogs!). So Bofferding had a … TV ad: Bofferding Beer: Drink in the Boff, 1 Of course some publishers, like Facebook, would not accept the ads with nudity. Truly thankful for hard seltzersCrosby Hops launches new brand family and open-air beer garden on its Oregon farmHere’s what people are drinking (and when) during this horrible, rotten, no-good, stay-at-home summer Bofferding claims “100% natural ingredients.” Of course some publishers, like Facebook, would not accept the ads with nudity.
"The idea is that because Bofferding is a 100% natural beer, it’s best enjoyed in a 100% natural state." Bofferding Beer – a 255 year-old brand from Luxembourg – was looking to introduce itself to the ultra-competitive American market. Sign up to have it sent to your inbox. It had three things going for it: its obscure European roots, its memorable name, and its clean label (100% natural ingredients). Brewers Association survey guestimates volume decline of 10% in first half of 2020 vs. 2019, but optimism remainsReflective new video series from New Belgium Brewing shows how the pandemic has shut down small tourist mountain towns like Ouray, Co.Meet Tapptek: The startup integrating IoT insight right to the beer tapHow is Boston Beer doing in the COVID era? It’s called “Drink in the Boff.” Get it? Last year, Brasserie Nationale signed an exclusive U.S. distribution deal for Bofferding with Apologies for that detailed business intro. The 100% all-natural beer from Luxembourg, best enjoyed au natural. ... New Bofferding beer ads show nude locals drinking beer in the Wisconsin outdoors.
Brasserie Nationale is basically the merging of two impressively old beer brands — Brasserie Bofferding (founded in 1842) and Brasserie Funck-Bricher (founded in 1764). So Bofferding had a little fun with that, creating a censored version. Bofferding claims “100% natural ingredients.” Of course some publishers, like Facebook, would not accept the ads with nudity. Bofferding claims “100% natural ingredients.”Of course some publishers, like Facebook, would not accept the ads with nudity. Well, a Milwaukee marketing firm is helping push the brand with a campaign slogan of “Drink in the Boff.” From Print and digital ads by Milwaukee ad agency BVK were shot in Wisconsin locations “that reinforced the all-natural product benefit and also had aesthetic similarities to Luxembourg,” according to a brand representative. So Bofferding had a …
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bofferding beer ads