That month, the service when sold through TV providers increased in price from In October 2018, a Rogers Cable service bulletin stated that beginning in November, The Movie Network subscribers would begin to receive CraveTV as part of their service.On November 1, 2018, Bell announced that CraveTV had merged with The Movie Network, with both services renamed On January 21, 2020, Bell announced that Crave would expand into the The Crave streaming platform supports access through most modern Web browsers, as well as apps for TV service providers that offer Crave can also offer streaming access to its library to their subscribers through the provider's own platforms; some of these platforms may support additional devices.

Crave is the primary on-demand outlet for Bell's exclusive Canadian rights to most original programming from American television and streaming services HBO, HBO Max, Showtime, Comedy Central, and Starz; it also offers various thea At the time of launch Bell did not indicate any plans to make CraveTV available on a standalone over-the-top basis, instead stating that CraveTV would "enhance the value of the subscription television ecosystem" and would be "available to every TV provider in Canada".On launch, the service was only available to subscribers of television service providers owned by On July 13, 2015, Bell announced that CraveTV would transition to an over-the-top service available to all users, regardless of provider, in January 2016.

Both Starz and Super Écran can also be subscribed to individually through TV service providers. Crave is a Canadian subscription video on demand service owned by Bell Media. Hybrid services would not be bound to the aforementioned rules, including the ability to offer "exclusive" content, and can be made accessible through a provider's The CRTC did not explicitly state whether CraveTV or Shomi would be classified as a "hybrid" VOD service under its proposed regulations, which would have required them to offer their service on a standalone basis; a Bell spokesperson argued that CraveTV would not be subject to the requirements because it is a licensed VOD provider, and its content was not "exclusive" because Bell has offered the service for other providers.It has been speculated that the closure of Shomi on November 30, 2016 would benefit CraveTV, which hit one million subscribers in the same month.For the linear television aspect of the service formerly branded as The Movie Network, see Licensed VOD services are not allowed to offer "exclusive" content and are also subject to genre protection and Canadian content rules. The service competes directly with other subscription-based over-the-top streaming services operating in Canada, primarily the American-based services Netflix, Disney+ and Amazon Prime Video.

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