Pinterest has announced the launch of a new Verified Merchant Program with a few select retailers who meet specific criteria and qualifications.
As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the spaces where Pinners are most likely to shop, including the launch of the Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.Pinners are shoppers — looking for inspirational ideas especially in areas like home, self-care, and kids activities right nowShoppers are turning to Pinterest as a key shopping destination: a place to get inspired and discover new ideas as a refreshing alternative to news and politics. As consumers shift their spending to online channels, brands should inspire Pinners and create a shopping experience that feels more like “real life,” bringing a sense of normalcy and delight to challenging times.People have always used Pinterest for shopping inspiration, and it’s been a priority of ours to surface the best products from retailers to people who are ready to shop at the right time. Become eligible for increased distribution and access to new measurement and analytics tools through our Verified Merchant Program. If you’re accepted into the program, your Pins may appear organically to people who are searching for products and shopping on Pinterest.
Payment: There are no fees involved in the Verified Merchant Program… The world of retail is changing rapidly and e-commerce is becoming more and more important, with consumers shifting their spending online. You can read all of our Merchant Guidelines Any verified merchant who doesn’t have an active catalog or functioning tag will have 30 days to meet requirements before being removed from the program. Because Pinners come to Pinterest in search of inspiration (and not necessarily specific products in mind), and also welcome content from brands, our interests are aligned across the board.”David Cohen is editor of Adweek's Social Pro Daily.
On Monday, Pinterest unveiled its latest efforts to boost retail, namely a new Verified Merchant Program, as well as a slew of updates for retailers and consumers. NEW! To be eligible for the Verified Merchant Program: Merchants must meet our Community guidelines, including the Spam guidelines, and our general Merchant guidelines listed above. We’re currently seeing an unprecedented change in modern retail, and e-commerce is becoming more important than ever. The Verified Merchant Programme helps people on Pinterest discover and buy from vetted brands.
to promote your products to reach more Pinners and optimize performance once you’ve set up your product groups within Catalogs.Take advantage of dynamic retargeting to reach Pinners who previously visited your site, but didn’t purchase, as they continue to browse home feed.To provide more insights into the evolution of retail and the unique value of Pinterest shoppers, Pinterest Head of Global Retail Strategy will lead a webinar on Tuesday, April 7 at 2pm ET with special guests from leading retailers. Learn more . You’ll be able to apply later this year.
Advertisers in global markets can reach Pinners who have previously engaged with their brand online or who have unpurchased items in their cart by retargeting exact or similar products they search and save on Pinterest.
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